Farmy builds the production blueprint for premium fresh-market blueberries — grown in the Sonoran desert around Obregón, Sonora, and harvested in the February–April window, ahead of the main Northern Hemisphere supply.
Based in Obregón, Sonora, we validate southern highbush blueberry genetics for desert conditions — mild winters and harsh summers — selecting for fresh-market performance. Growing in pots on coconut coir substrate lets us control the root zone precisely, and the fruit consistently meets premium specifications.
Our system is engineered to deliver premium-spec fruit in the February–April window — ahead of the main Northern Hemisphere production, when fresh-market demand outruns supply.
▮ Farmy harvest window — Feb → Apr
Great genetics only scale profitably if the surrounding system does too. Farmy engineers the growing systems that let validated varieties perform in an extreme climate, capital-efficiently and repeatably.
Full control of the root zone — irrigation, nutrition, and root health — driving the consistent size, sugar, and firmness the fresh market pays for.
Production designed around the Kokan automatic harvester — reducing dependence on scarce, costly hand labor without compromising fruit quality.
Managing extreme desert heat, light, and weather risk — for consistent yield and pack-out where an open field could not deliver.
Treating and recycling water so blueberries can be grown responsibly in a water-scarce region — on a fraction of conventional freshwater draw.
The result is premium-spec fruit in an early-season window, with advantages that reinforce one another rather than trading off.
Southern highbush validated for desert conditions and fresh-market performance.
Automated harvest reduces reliance on scarce, costly hand labor.
Protected canopies and controlled root zone de-risk an extreme climate.
Closed-loop treatment and recycling in a water-scarce region.
We partner with investors and fresh-market buyers to take these systems from validated results to repeatable, profitable production.
A repeatable production system that pairs superior genetics with automated harvest, climate protection, and responsible water use — engineered to scale premium fruit in a high-value early-season window.
Consistent, validated specifications — 19 mm+ caliber, 11+ Brix, 60+ Shore firmness — delivered in the February–April window, ahead of the main Northern Hemisphere supply.
Whether you're evaluating the opportunity or sourcing premium early-season fruit, we'd like to hear from you.